Channel Economics
Amazon FBA vs Easy Ship for Indian D2C Brands — Cost Comparison 2026
FBA is ₹15–35 more expensive per unit than Easy Ship for typical D2C beauty SKUs, but delivers Prime badge + 2-day delivery + higher conversion. The net unit economics usually favor FBA at sustained volume; Easy Ship wins below ~2,000 units/month.
FBA cost structure
Pick & pack: ₹15–₹35
Weight handling: ₹10–₹40 based on size and weight
Storage: ₹35–₹65/cubic foot/month
Removal / return processing: ₹20–₹40
Long-term storage surcharge after 180 days
When Easy Ship wins
Below ~2,000 units/month, your own warehouse + Easy Ship's pickup from your dock is materially cheaper. Above ~2,000 units, FBA's Prime conversion premium more than offsets the unit-cost gap.
Frequently Asked Questions
Does FBA actually lift conversion?
Yes — by 15–35% on Prime-eligible listings in competitive categories. The Prime badge is a strong trust signal for Indian Amazon buyers.
Can I do FBA and Easy Ship on the same SKU?
Yes — Amazon supports multi-channel fulfilment. Many brands FBA their hero SKUs and Easy Ship the long tail.
What's the FBA storage surcharge timeline?
Long-term storage surcharges apply after 180 days. Manage SKU velocity carefully — slow-moving SKUs in FBA become structurally unprofitable.