50 Founders Desk

D2C operating questions, answered.

Short, sourced answers for Indian D2C founders and analysts. Every page links back into the working tools — model the answer for your own brand.

Channel Economics

13 Articles
Amazon India Seller Commission Rates 2025
Nykaa Seller Commission Rates 2025
Meesho 0% Commission
Blinkit Quick Commerce Margins for D2C Brands
Flipkart Seller Commission Rates 2026
Myntra Seller Commission and Margin Structure for D2C Apparel 2026
Ajio Seller Commission and D2C Onboarding 2026
Zepto Margins for D2C Brands
Swiggy Instamart Margins for D2C Brands 2026
Tata Cliq Seller Commission and Channel Fit for D2C Brands
Amazon India vs Flipkart for D2C Brands
Amazon FBA vs Easy Ship for Indian D2C Brands
ONDC Seller Onboarding for Indian D2C Brands 2026

Unit Economics

7 Articles
D2C Unit Economics Formula
LTV:CAC Ratio for FMCG and D2C
How to Calculate CM1 and CM2 for Your D2C Brand
D2C vs Marketplace
Contribution Margin Explained for Indian D2C Founders
CAC Payback Period for Indian D2C Brands
LTV:CAC and Payback Benchmarks for Indian D2C

Retention

2 Articles
Cohort Retention Benchmarks for Indian D2C Skincare 2026
Repeat Purchase Rate Benchmarks for Indian D2C 2026

Pricing

2 Articles
AOV Benchmarks for Indian D2C Beauty Brands 2026
Gross Margin Benchmarks for Indian D2C FMCG 2026

Marketing

6 Articles
Meta Ads CAC for Indian D2C Beauty Brands 2026
Google Ads CAC for Indian D2C Brands 2026
Influencer Marketing ROI for Indian D2C Brands 2026
WhatsApp Business API Cost for Indian D2C Brands 2026
Organic Channel Share for Indian D2C Brands 2026
Referral Programmes for Indian D2C

Operations

5 Articles
Working Capital for Indian D2C Brands
COGS Benchmarks for Indian D2C Skincare 2026
Return Rate Benchmarks
Shopify vs Magento vs Headless for Indian D2C Brands 2026
Razorpay vs Stripe vs Cashfree for Indian D2C 2026

Category Intelligence

5 Articles
Indian D2C Skincare Category Overview 2026
Indian D2C Apparel Margins 2026
Packaged Food D2C in India
Indian D2C Furniture Market 2026
Indian D2C Haircare Category 2026

Capital

2 Articles
D2C Fundraising in India 2026
Valuation Multiples for Indian D2C Brands 2026

Advisory

1 Article
Working With a CA for Indian D2C

Regulatory

7 Articles
MCA V3 XBRL Filings
GST for Indian D2C Brands
DPDPA 2023 Compliance for Indian D2C Brands
MCA V3 vs MCA V2
GST on Indian D2C
FSSAI License for D2C Food Brands in India
BIS and CDSCO Compliance for Indian D2C Cosmetics 2026